Crisis Management Quotables…on Negative Nicknames

Erik Bernstein crisis management, public relations, reputation management Leave a Comment

If you don’t like the names stakeholders use to describe your organization, do something about it

Jennifer Lee Carrell’s career has spanned academia, reporting, theater, and three novels. And, judging by today’s Crisis Management quotable, she’s gained some experience in both dealing with people and telling it like it is along the way.

“If you don’t want the nickname, don’t live up to it.” – Jennifer Lee Carrell

Simple as that. “Crapplebee’s”, “Whole Paycheck”, “Needless Markup” – juvenile? Probably. Earned? Those who use them rather than the true monikers for these brands believe so.

If you don’t like how you’re being referred to, don’t complain about it. Look for the grain of truth at the center of this hindrance to your reputation and figure out how to make a change.

Erik Bernstein

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