Managing Your Online Reputation in 2016

Looking at a common cause of personal crisis

Over the past several years we’ve seen a massive increase in clients seeking to resolve not major corporate reputation threats, but those to their own reputations. Although these threats come from a variety of sources, the overwhelming majority are a result of online content. Whether it’s something posted in the past, negative coverage in the press, or attacks from haters who have leveraged the power of the internet and social media to disrupt a life, online content can crush your reputation.

Today that can mean harming job prospects, scaring off investors, being made a pariah in the community, and a slew of other nasty outcomes. Perhaps the most concerning thing about this trend is that it doesn’t matter if you’ve actually done anything wrong. Once someone decides you’re a target, for whatever reason, it’s not difficult for them to paint whatever picture they’d like and make it last – unless you’ve taken steps to prevent it in advance.

Online reputation management is a complex issue. Far more complex than some of the “big names” in the field would have you believe. Featured in this infographic from www.domain.me are some stats related to online reputation, as well as tips on how to get started monitoring and protecting your own. While it’s a good beginning,there’s no denying that it takes a lot of knowledge or help from a pro to really lock down your good name on the ‘net.

 

Infographic-Impact-of-Your-Online-Reputation

The BCM Blogging Team
www.bernsteincrisismanagement.com

Leave a Reply