Below you'll find a list of all posts that have been tagged as “internet reputation management”
Keep that New Year’s resolution and get your online reputation in shape! As we approach the end of January I have a question…how’s that resolution to get control of your businesses’ online reputation for 2017 going? The good news is that, even if you procrastinated 30 days away (naughty you!), it’s …
Reduce the risk factors for online marketing Creating your own hashtag for use on social media is a great way to connect discussions about a specific marketing campaign, product, or event. But, they’re also the perfect target for those looking to push their own agenda or simply cause you grief. “Hashtag …
An eye-opening collection of information Statistics have long been a leading driver of decision making because they are concrete, and they help paint a picture more clearly than talking about sentiment, feeling, and the like. If you’re on the fence in terms of investing in online reputation management, or have …
Looking at a common cause of personal crisis Over the past several years we’ve seen a massive increase in clients seeking to resolve not major corporate reputation threats, but those to their own reputations. Although these threats come from a variety of sources, the overwhelming majority are a result of …
Search is king when it comes to reputation When someone widely hailed as a driving force behind the digital revolution speaks up about the internet, there’s probably a bit of thought behind it. Chris Anderson was a long time writer for The Economist, is a former editor-in-chief of WIRED magazine, and has published …
Is review management part of your overall crisis management plans? With your stakeholders trusting online reviews more than ever before, now is the time to make improving your ratings an integral part of day-to-day crisis management activity. Whether you run a restaurant, doctor’s office, investment group, or any other type …
Facts and figures regarding your Internet image Establishing and maintaining a positive online reputation is essential to success no matter what your organization does. The infographic below, created by Towergate Insurance, is one of the most comprehensive we’ve ever seen, and contains a plethora of information about online reputation management: …
Stats to help shed some light We can’t say it enough – online reviews can and do have a major impact on most every organization that finds themselves listed. You can’t control whether you’ve been listed, you can’t stop people from sharing their thoughts, so it’s time to pull your …
Reporters uncover stats the search giant’s been reluctant to share European courts have determined that the ability to remove Google search results is a matter of privacy, and although it’s been firmly contested in the U.S., the “right to be forgotten” has become a regular part of European law. While …
Don’t let nasty new domains create trouble for your org We often caution clients to snap up URL’s like yournamesucks.com or yournamescam.com in order to protect themselves, but a newly approved domain is taking that issue to a whole new level. Starting in June, .sucks domains will go on sale …
Whether you’re doing crisis management or pumping out ads, a solid online reputation is a must If you’re not already putting effort into managing your organization’s online reputation you’re well behind the curve. The Internet, and what people say about you there, is perhaps THE largest single influence in how …
Watching what you post is a must for both personal and business crisis management Sharing on social media seems innocent enough to most, but it can create all sorts of issues. One of the most common, and most damaging, is oversharing of personal info. As you can see in this …
Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to …
Knowing how media will change and grow is key to being positioned to use it effectively Keeping tabs on the changes to the tools we use every day is part of staying prepared to deliver the best crisis management possible. Of course, what tool has made more of an impact …
[Editor’s note: The following is a great example of real-life crisis management methods used by PR pro Karl Robe to cope with an unrelenting upset customer that took her complaints to social media and beyond.] Dealing with problem stakeholders on social media A national retailer client of Karl James & …
