Keep that New Year’s resolution and get your online reputation in shape! As we approach the end of January I have a question…how’s that resolution to get control of your businesses’ online reputation for 2017 going? The good news is that, …
3 Tips to Prevent Hashtag Hijacking
Reduce the risk factors for online marketing Creating your own hashtag for use on social media is a great way to connect discussions about a specific marketing campaign, product, or event. But, they’re also the perfect target for those looking to …
A Shocking Online Reputation Management Stat Collection
An eye-opening collection of information Statistics have long been a leading driver of decision making because they are concrete, and they help paint a picture more clearly than talking about sentiment, feeling, and the like. If you’re on the fence …
Managing Your Online Reputation in 2016
Looking at a common cause of personal crisis Over the past several years we’ve seen a massive increase in clients seeking to resolve not major corporate reputation threats, but those to their own reputations. Although these threats come from a …
Crisis Management Quotables…on What Google Says
Search is king when it comes to reputation When someone widely hailed as a driving force behind the digital revolution speaks up about the internet, there’s probably a bit of thought behind it. Chris Anderson was a long time writer …
[Infographic] Reputation, Reviews, and Success
Is review management part of your overall crisis management plans? With your stakeholders trusting online reviews more than ever before, now is the time to make improving your ratings an integral part of day-to-day crisis management activity. Whether you run …
Detailing the Importance of Online Reputation
Facts and figures regarding your Internet image Establishing and maintaining a positive online reputation is essential to success no matter what your organization does. The infographic below, created by Towergate Insurance, is one of the most comprehensive we’ve ever seen, …
[Infographic] The Importance of Online Reviews
Stats to help shed some light We can’t say it enough – online reviews can and do have a major impact on most every organization that finds themselves listed. You can’t control whether you’ve been listed, you can’t stop people …
Google’s Accidental Share: How “Right to be Forgotten” is Being Used
Reporters uncover stats the search giant’s been reluctant to share European courts have determined that the ability to remove Google search results is a matter of privacy, and although it’s been firmly contested in the U.S., the “right to be …
Crisis Management Risk: .sucks Domains
Don’t let nasty new domains create trouble for your org We often caution clients to snap up URL’s like yournamesucks.com or yournamescam.com in order to protect themselves, but a newly approved domain is taking that issue to a whole new …
Infographic: Top 10 Benefits of Online Reputation Management
Whether you’re doing crisis management or pumping out ads, a solid online reputation is a must If you’re not already putting effort into managing your organization’s online reputation you’re well behind the curve. The Internet, and what people say about …
The Dangers of Oversharing
Watching what you post is a must for both personal and business crisis management Sharing on social media seems innocent enough to most, but it can create all sorts of issues. One of the most common, and most damaging, is …
What the Google-Twitter Deal Means to Crisis Management
Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in …
Social Media in 2015
Knowing how media will change and grow is key to being positioned to use it effectively Keeping tabs on the changes to the tools we use every day is part of staying prepared to deliver the best crisis management possible. …
Disarming Social Media Attacks
[Editor’s note: The following is a great example of real-life crisis management methods used by PR pro Karl Robe to cope with an unrelenting upset customer that took her complaints to social media and beyond.] Dealing with problem stakeholders on …