We hope you enjoy this reprint of a recent editorial from Crisis Manager, the award-winning crisis management newsletter. When a caller asked, “Can you unGoogle me?”, I have to admit it took me a second to respond. Though I chuckled …
Breaking Crisis: AppSumo’s Bad Joke
Will a tasteless statement lead to reputation damage? [4/25/2016 – 9:26 am] We’re often writing about situations in the past, but today we have the opportunity to look at a still-evolving crisis. Yesterday, product promotion site AppSumo posted a listing for …
Tay AI, or Why Interactive Content is a Crisis Minefield
Predict misuse before your launch or pay with reputation after the fact Microsoft’s Tay AI was supposed to be a cute publicity tool and experiment in one. “Tay” was supposed to communicate with users via Twitter, Kik, and GroupMe in …
Managing Your Online Reputation in 2016
Looking at a common cause of personal crisis Over the past several years we’ve seen a massive increase in clients seeking to resolve not major corporate reputation threats, but those to their own reputations. Although these threats come from a …
[Infographic] The Importance of Online Reviews
Stats to help shed some light We can’t say it enough – online reviews can and do have a major impact on most every organization that finds themselves listed. You can’t control whether you’ve been listed, you can’t stop people …
Google’s Accidental Share: How “Right to be Forgotten” is Being Used
Reporters uncover stats the search giant’s been reluctant to share European courts have determined that the ability to remove Google search results is a matter of privacy, and although it’s been firmly contested in the U.S., the “right to be …
Crisis Management Risk: .sucks Domains
Don’t let nasty new domains create trouble for your org We often caution clients to snap up URL’s like yournamesucks.com or yournamescam.com in order to protect themselves, but a newly approved domain is taking that issue to a whole new …
The Dangers of Oversharing
Watching what you post is a must for both personal and business crisis management Sharing on social media seems innocent enough to most, but it can create all sorts of issues. One of the most common, and most damaging, is …
What the Google-Twitter Deal Means to Crisis Management
Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in …
Social Media in 2015
Knowing how media will change and grow is key to being positioned to use it effectively Keeping tabs on the changes to the tools we use every day is part of staying prepared to deliver the best crisis management possible. …
Disarming Social Media Attacks
[Editor’s note: The following is a great example of real-life crisis management methods used by PR pro Karl Robe to cope with an unrelenting upset customer that took her complaints to social media and beyond.] Dealing with problem stakeholders on …
Artie Lange Tweets Latest Celeb Social Media #Fail
Meet the latest candidate for the 2014 Weiner Awards Comedian Artie Lange, best known for his time on the Howard Stern Show, is the latest in a long string of celebs to create trouble for themselves via social media, and …
Walmart’s Crisis Management for “Fat Girl Costumes”
Retailer runs into yet another easily preventable crisis Last Halloween we wrote about Walmart running into reputation issues due to some seriously questionable decision making, and it looks like history is repeating itself in 2014. Jezebel.com contributor Anna Merlan broke …
Crisis Management Implications for Female Donald Sterling
Will major Indy Colts sponsor face repercussions for racially insensitive Facebook post? We saw Donald Sterling cost the Clippers sponsorships (and eventually lose his team) due to racially offensive comments, but will that precedent apply to Lucas Oil co-founder Charlotte …
CeeLo Green Tweets a Crisis Management #Fail
Just because a court of law has made its decision doesn’t mean you can’t be tried in the court of public opinion Heavy legal maneuvering helped singer CeeLo Green avoid a possible rape case, settling for a plea of no …