Social Media Demographics

Know who’s using what to maximize messaging

Every communications plan has (or should have)  a social media component. And, as with other forms of media, you’ll want to select the social media platforms best suited to your intended audience.

The precise demographics on the most popular platforms are constantly shifting, but luckily there is plenty of research being shared out there, including this infographic created by Carlos Monteiro for AdWeek:

social-media-users-demographics-2015

The BCM Blogging Team
www.bernsteincrisismanagement.com

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