Is this a wake-up call for YouTube about expectations and reputation? It only took one week for YouTube Rewind 2018 to become the most disliked video of all time, at the time of this writing now carrying a staggering 14 …
Are You Neglecting Social Media Crisis Management?
Not preparing for crisis is begging to have one If you’re online reading this, chances are you know that almost every crisis or reputation threat today involves social media to some degree. Yet, a shocking number of organizations are not prepared to …
Why Everyone Who Touches Your Social Media Accounts Must be Crisis Trained
When the need to respond to complaints clashes with a lack of training dangerous sparks can fly Dealing with online reputation is a regular part of doing business today, so much so that many overlook how disconcertingly easy it is for …
NSFW Browser Tabs Create Crisis for Congressional Hopeful
WARNING: While this post does not contain NSFW images there is NSFW text displayed in the screencaps below. Mike Webb is an independent candidate running for Congress in Virginia, and earlier this month he caused quite a stir when he …
3 Questions to Help Steer You Clear of Social Media Blunders
Quick tips to save you from cringe-inducing mistakes Looking at lists like ClickZ’s “10 most cringeworthy social media” is painful. Not only because of the harm these organizations inflict on themselves, but also because so many of the mistakes are …
Social Media Demographics
Know who’s using what to maximize messaging Every communications plan has (or should have) a social media component. And, as with other forms of media, you’ll want to select the social media platforms best suited to your intended audience. The precise …
Understanding How Audiences Use Social Media
Know the communication tools your stakeholders prefer Knowing how whatever audience you’re trying to communicate with is using social media is an essential part of crisis management today. Let this infographic by DocStoc get you started on some crucial learning …
The Dangers of Oversharing
Watching what you post is a must for both personal and business crisis management Sharing on social media seems innocent enough to most, but it can create all sorts of issues. One of the most common, and most damaging, is …
What the Google-Twitter Deal Means to Crisis Management
Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in …
Social Media in 2015
Knowing how media will change and grow is key to being positioned to use it effectively Keeping tabs on the changes to the tools we use every day is part of staying prepared to deliver the best crisis management possible. …
Disarming Social Media Attacks
[Editor’s note: The following is a great example of real-life crisis management methods used by PR pro Karl Robe to cope with an unrelenting upset customer that took her complaints to social media and beyond.] Dealing with problem stakeholders on …
Artie Lange Tweets Latest Celeb Social Media #Fail
Meet the latest candidate for the 2014 Weiner Awards Comedian Artie Lange, best known for his time on the Howard Stern Show, is the latest in a long string of celebs to create trouble for themselves via social media, and …
Walmart’s Crisis Management for “Fat Girl Costumes”
Retailer runs into yet another easily preventable crisis Last Halloween we wrote about Walmart running into reputation issues due to some seriously questionable decision making, and it looks like history is repeating itself in 2014. Jezebel.com contributor Anna Merlan broke …
Crisis Management Implications for Female Donald Sterling
Will major Indy Colts sponsor face repercussions for racially insensitive Facebook post? We saw Donald Sterling cost the Clippers sponsorships (and eventually lose his team) due to racially offensive comments, but will that precedent apply to Lucas Oil co-founder Charlotte …
CeeLo Green Tweets a Crisis Management #Fail
Just because a court of law has made its decision doesn’t mean you can’t be tried in the court of public opinion Heavy legal maneuvering helped singer CeeLo Green avoid a possible rape case, settling for a plea of no …