Why Everyone Who Touches Your Social Media Accounts Must be Crisis Trained

When the need to respond to complaints clashes with a lack of training dangerous sparks can fly Dealing with online reputation is a regular part of doing business today, so much so that many overlook how disconcertingly easy it is for …

How Has Social Media Impacted Breaking News?

Knowing about factors that influence reporting will help your crisis management There’s no doubt that social media has affected the way breaking news is reported, for better and for worse. Regardless of whether you believe it’s been a boon or …

Fake Online Reviews and Your Business

Could this case set a new precedent when it comes to online reputation management and the law? No sooner did we finish discussing the fact that Yelp itself acknowledges 16% of the reviews submitted to its site to be fakes …

Online Crisis Management: Watching the Web

The earlier you spot trouble, the easier it is to mitigate damage We really can’t stress it enough, keeping tabs on your online reputation is absolutely vital to crisis management today. The ‘net is where you’re going to catch little …

Prepare for Takeoff with these Social Media Crisis Management Tips

Social media crisis management advice that applies for all types of organizations The 2010 volcano eruption in Iceland was one of the first tests of airline’s abilities to do social media crisis management for a major event. While it was …

Crisis Management Advice for Sochi Sponsors & You

Major brands backing Games prepare nervously for potential troubles The Sochi Winter Olympics is indisputably the most tense Olympic Games in many years. Mired in politically-charged debate since the announcement of its location, concerns over everything from mass protests and …

Should I Post This? A Social Media Flowchart

To post, or not to post? In today’s business world, it’s important to build your own personal brand online. This means that, just as any business would, you need to set some crisis management rules for yourself in regards to …