Are You Neglecting Social Media Crisis Management?

Not preparing for crisis is begging to have one If you’re online reading this, chances are you know that almost every crisis or reputation threat today involves social media to some degree. Yet, a shocking number of organizations are not prepared to …

Why Everyone Who Touches Your Social Media Accounts Must be Crisis Trained

When the need to respond to complaints clashes with a lack of training dangerous sparks can fly Dealing with online reputation is a regular part of doing business today, so much so that many overlook how disconcertingly easy it is for …

The Dangers of Oversharing

Watching what you post is a must for both personal and business crisis management Sharing on social media seems innocent enough to most, but it can create all sorts of issues. One of the most common, and most damaging, is …

Simplifying Social Media Crisis Management

Clear direction for a common issue No matter what your organization does, there’s a good chance you’ll have to defend your good name on social media at some point. When you do it inevitably feels a bit chaotic, but having …

What the Google-Twitter Deal Means to Crisis Management

Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in …

Social Media in 2015

Knowing how media will change and grow is key to being positioned to use it effectively Keeping tabs on the changes to the tools we use every day is part of staying prepared to deliver the best crisis management possible. …

Disarming Social Media Attacks

[Editor’s note: The following is a great example of real-life crisis management methods used by PR pro Karl Robe to cope with an unrelenting upset customer that took her complaints to social media and beyond.] Dealing with problem stakeholders on …