Chipotle’s Crisis Management: Road to Recovery

Posted on: 20, Feb 17

Erik Bernstein crisis management Leave a Comment

Can the burrito chain finally call a wrap on its lengthy crisis? Chipotle Mexican Grill Inc’s (CMG.N) sales rose for the first time in five quarters as the burrito chain’s efforts to bring back diners after a series of food safety lapses start to pay off. The company said sales …

Chipotle Needs to Worry About Procedure Before PR

Posted on: 13, Mar 16

Erik Bernstein crisis management Leave a Comment

Chipotle has brought on a new PR firm to help it navigate its way out of its foodborne illness crisis, but until it hammers out apparent issues with procedure in its locations around the country no amount of effort will lead to a recovery. When a Chipotle in Billerica, Mass. …