Below you'll find a list of all posts that have been tagged as “norovirus”
Chipotle has brought on a new PR firm to help it navigate its way out of its foodborne illness crisis, but until it hammers out apparent issues with procedure in its locations around the country no amount of effort will lead to a recovery. When a Chipotle in Billerica, Mass. …
A hard look at what happens when the market loses faith in your brand There’s a lot out there discussing the importance of reputation and the harm crises can do to a brand or organization. When it comes to making the call to spend a serious chunk of budget on …
Discussing the popular chain’s food norovirus contamination crisis Chipotle seemed to be on the verge of navigating its way out of reputation woes brought on by an outbreak of illness in recent patrons spanning seven states. That is, until 80 Boston College students fell ill with norovirus after eating at …
