Smart or Risky? Starbucks Instructs Employees On Crisis Comms After Former CEO Announces Presidential Bid

Erik Bernstein crisis communications

  Like it or not, when someone’s represented your company publicly for many years that association sticks around after they retire. That’s a lesson Starbucks is learning the hard way after former CEO and chairman Howard Schultz announced that he was considering a 2020 presidential run. Anticipating questions from customers …