Below you'll find a list of all posts from May, 2018
Why you have to consider the negative when making ad decisions How did an Australian clothing company wind up sending thousands of customers a marketing email that threatened to release compromising photos of them “everywhere”? While the idea is shocking, the way it most likely came to happen isn’t unusual. …
Failure to avoid predictable problems results in backlash Before it became the in-store restaurant for a new Whole Foods store in Long Beach, CA Yellow Fever was operating in two different SoCal locations. Co-founded by a Korean-American chef, it was an independent operation which took the risk of a controversial …
The Starbucks incident: a crisis management case study By Rick Kelly May 18. 2018 — Given the heightened sensitivity to racial bias issues these days, is it possible for even a socially responsible organization to manage its way through a racially charged crisis with its reputation intact? The Starbucks incident …
[Editor’s note: In today’s post Bernstein Crisis Management president Jonathan Bernstein takes a step aside from his expertise as a crisis management pro to speak from his deep base of experience both as a business owner himself and as a trusted adviser for hundreds of others over the years.] After …
