When advertising is created without crisis management consideration

Posted on: 29, May 18

Erik Bernstein crisis management 1 Comment

Why you have to consider the negative when making ad decisions How did an Australian clothing company wind up sending thousands of customers a marketing email that threatened to release compromising photos of them “everywhere”? While the idea is shocking, the way it most likely came to happen isn’t unusual. …

Bloomingdale’s Courts Controversy with Inappropriate Ad

Posted on: 12, Nov 15

Erik Bernstein reputation management Leave a Comment

Spiking someone’s drink is no laughing matter Bloomingdale’s had a lot of ‘splainin to do after a ridiculously inappropriate ad ran in the store’s new holiday catalog. Take a look and we’ll dive in after the jump:   Yes, this is a real ad that was undoubtedly created by a …