Whole Foods and Yellow Fever: How’d this one get through?

Posted on: 24, May 18

Erik Bernstein Crisis Prevention Leave a Comment

Failure to avoid predictable problems results in backlash Before it became the in-store restaurant for a new Whole Foods store in Long Beach, CA Yellow Fever was operating in two different SoCal locations. Co-founded by a Korean-American chef,  it was an independent operation which took the risk of a controversial …

Samsung’s Crisis Management Makeover – Part 1

Posted on: 24, Jan 17

Erik Bernstein crisis management 2 Comments

What changed and why it matters I think “about damn time” sums it up well. Though we criticized Samsung’s initial effort for its slow roll of damaging information and lack of compassion, it’s clear the electronics giant made a choice to directly address its reputation issues. The package it put out today was …