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While it’s an established best practice to make crisis management a part of day-to-day business, we know the reality is that not everyone has room on their plate to truly make it a priority every single day. That said, it’s important to remember there’s a difference between temporarily prioritizing other aspects of business and ignoring the need for crisis work to the point that you’re putting your business at risk. If any of the items on the list below sound familiar, you need to call a crisis management consultant today.
- You don’t have a crisis management plan.
- You’re getting ready to deliver bad news.
- Nobody can remember the last time your team received training on existing crisis plans.
- You’re seeing a sudden influx of negative comments or reviews online.
- You’ve been contacted by the media (or someone else’s lawyer) about a negative situation.
…and how about a particularly timely 6th reason: You aren’t fully prepared to do the extensive crisis communications and reputation management work that will be required for many as a result of the COVID-19 coronavirus pandemic.
Putting off crisis-related efforts for many years only to have a disaster fall in your lap while you’re under-prepared is a dangerously common problem, but it doesn’t have to be. Engage in preparedness efforts, stop considering “winging it” your main crisis response strategy, and ask yourself, “Do I need to call a crisis management consultant today?”.
For more resources that will help you analyze crisis readiness check out our downloads page, where we offer a FREE Crisis Communications Preparedness Checklist along with a Public Affairs Preparedness Checklist.