Horizon Management Group Hoisted on Own Petard

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

Twitter has been a fantastic crisis management tool for businesses, allowing them to provide one-on-one communication and service to more customers than ever before. For some reason, when Chicago-based Horizon Group Management LLC aka Horizon Realty Group came across the following complaint in a tweet (casually made in response to …

Have Some Sense!

Jonathan Bernstein crisis management, Crisis Response, media training

Republican Governors Mark Sanford and Sarah Palin (abetted by her attorney) have made quite a spectacle of themselves over the past week, putting on a stunning display of poor crisis management. A post from Doug Fisher’s blog, “Common Sense Journalism,” sums it up beautifully. Who exactly is advising these folks? …

Crisis Communication

Jonathan Bernstein crisis management, Crisis Prevention, media training

Governor Carcieri blew it. In his press conference, he often referred to the individuals who had been killed as “bodies,” rather than “victims.” Rather than starting the news conference by assuring the public that his prayers and thoughts were with the victims and their families, he rambled for more than …

Weathering the Storm

Jonathan Bernstein crisis management, Crisis Prevention, Crisis Response, media training

The primary goal of crisis management is to provide an organization strong moorings from which to weather the storm that is a breaking crisis through training, crisis prevention and response plans, etc. In this article from CNNMoney.com, management guru Jim Collins explains the ways in which great companies take advantage …

Different Approaches, Same Goals

Jonathan Bernstein crisis communications, media training

Specialty communications firm CommCore Consulting has provided communications strategy, message development, communications training, and crisis planning to the private, public, and not-for-profit sectors for over 25 years. This article from the CommCore Observer takes a look at what we as businesspeople should aim to achieve through the use of two …

Did You Really Say That?

Jonathan Bernstein Crisis Response, media training

The Bimbo Awards take a tongue in cheek look at prominent figures placing their feet firmly in their own mouths. Created by Merrie Spaeth of Spaeth Communications, the criterion for nomination is that the quote causes the listener to believe exactly the opposite of what is being said. “The winning …

Media Training via Webcam

Jonathan Bernstein media consultant, media training, video training

Increasingly, I’ve been able to encourage clients I have already media trained in person to use webcams to allow me to deliver “spot” media refresher training shortly before they are on the receiving end of what may be a challenging interview. As long as there’s a good broadband connection at …