Below you'll find a list of all posts that have been categorized as “social media”
PR Disaster & Dealing with a Badly Babbling Blog It’s that time again, a new Crisis Manager newsletter is out, and with it comes more guest articles from professionals aimed at improving your crisis management skills. This week, our focus was on the topic of social media – Twitter, Facebook, …
And what can it do for me? Many business owners are still unsure what the purpose of social media is. Most have the general idea that it can be used for some type of marketing or communication, but the actual ins and outs are a mystery, and they often approach …
Active social media use makes crisis commmunication easier The pages of this blog are filled with examples of what not to do, where crisis management has steered off course or just gone bad. That’s not the whole picture though, there are organizations out there that get it, and put “it” …
Social media brings new crisis management concerns Social media is still evolving, but there are certain rules that will help lead you to success. In a recent article, published on Ragan.com, social media expert Priya Ramesh listed her “10 Commandments of Social Media.,” a primer on social media crisis management. …
Not having a solid policy in place leaves the door open for crises Social media can no longer be considered a fad, as the network of services continues to become more intertwined with each other and with our lives. By this point, most businesses understand that they need a social …
Not Smart Business & Social Media Policy The newest edition of our Crisis Manager newsletter is up now on the BCM website! This time around we get started with a piece by frequent contributor and reputation management expert Jeff Chatterton, of Checkmate Public Affairs. His article, a case history of …
Engaging in social media requires a crisis management plan Brands are now expected to build social media communities but, especially because many are still unfamiliar with the territory, there are risks involved. One of these is the unavoidable fact that someone, somewhere, will eventually be unhappy with your organization and …
Social Media can be an ideal way to carefully distribute your message Social media is still evolving, and as it does new platforms and uses continue to emerge. Many of its applications are perfect for communication, and as a result popular services like Twitter and Facebook are used heavily by …
Solid crisis communications can do wonders for reputation in a crisis As with many crises, the story of the Chilean miners, trapped for months underground while rescuers slowly burrowed through the earth attempting to reach them, could very well have been a tragic one. Throughout it all, the Chilean government …
Social media holds more power than ever when it comes to communication. The web is a social instrument. It always has been. Now, more than ever, there are clearly defined tools — mechanisms that enable you and me to share, post, respond, comment, and connect to our community or other …
While the steps and theory involved in using social media for crisis management are a frequent topic on this blog, it is just as important to control who is interacting with your stakeholders and in what manner. In a recent article for the Social Media Examiner, Cindy King offered a …
In recent years social media has played a huge role in disaster crisis management. From Katrina and Haiti to the BP spill, social media platforms are being put to work facilitating communication and tracking all kinds of information. Why are these platforms so attractive? This quote from a Computer World …
The Twitter stream alerted the news media to yesterday’s unfolding crisis at the Discovery building, reports Paul Farhi in today Washington Post. In a piece that notes that “Tweet stream alerts news media to the unfolding crisis,” Farhi reports that “for the raw speed and real-time eyewitness accounts, it’s now …
Social media has become a “must have” in today’s business world, but fears about opening the floodgates for negative viral buzz still hold some back from participating. In an article for this week’s Crisis Manager newsletter, online marketing and branding expert Cindy Ratzlaff explains why staying out of the conversation …
Your reputation is your most valuable asset. While crisis management can begin with very few reputation management practices in place, failing to bank the good will that it can create before a crisis hits is a dangerous choice. In a recent article Bret Giles, President of agencyside, gave a couple …
