Below you'll find a list of all posts that have been categorized as “social media”
It has become incredibly popular to turn to the Web to find and post reviews of businesses. Led by services like Yelp!, Google Reviews, and Facebook to levels of use never imagined by the once-formidable Yellow Pages, most if not all remain free to use and profit from banner or …
As part of an effort to promote a “road diet” on Chicago Drive SW, Grandville officials looked into creating a Facebook page. But they found out the city already has a presence on the social networking website. Although unofficial, the site looks like what city officials had in mind. “We …
More and more organizations continue to flock to social media channels in some form or another. While many plunge in headfirst, having a solid strategy is the best way to effectively use social media to your advantage. The Social Media Examiner explains: Social media strategies will vary for each business …
Last week NASA’s crisis prevention plans were put to the test when the Twitter account used by astronauts on space missions, @NASA_Astronauts, was hijacked and put to work broadcasting advertising spam. MSNBC reports: “Either NASA astronauts are really getting hit hard by Obama’s manned space program cuts or their Twitter …
Social media has become deeply entwined with crisis management, making both monitoring and responding to issues significantly easier, while simultaneously providing new opportunities for trouble. As is the case with nearly everything though, being prepared is half the battle. To that note, the Adland Upstart blog recently provided a list …
“If you’re going to tell your [brand] story in a world of blogs and streaming video, you better be able to communicate digitally,” summed up Hershey CFO Bert Alfonso. The many companies working on social media strategies, including Hershey, Sunny Delight and Best Buy, reflect management’s understanding that “sitting on …
Flip video recorders are quickly becoming social media stars with their ability to capture, edit, and upload video directly to YouTube on the fly. While two college students set out to complete a project which involved speaking with Congressman Bob Etheridge using their own Flip cams were probably looking for …
Social media has become an integral part of the business world, and in its short life we’ve already created many rules for how it should be used. While many of them are debatable, this one, from a Social Media Examiner article, stands true for all: Provide value. That’s it. In …
Preparing for the worst while hoping for the best is a core philosophy of crisis preparedness. Unfortunately, because of the Internet, the “worst” keeps getting…worse. The latest example is the site WikiLeaks, which takes the notion of the I-Reporter to a whole new level. A quote from the Washington Post …
A sister site of online retailer Zappos.com fumbled more than $1.6 million in the wee hours of Friday morning when a pricing-engine blip inadvertently made every product on that site available for no more than $49.95. Aaron Magness, director of brand marketing and business development for Zappos Development, said in …
As a crisis management tool, Twitter has an incredible number of uses, but if your organization wants to make the most of it when trouble comes knocking it needs to be ready. A recent post on the Collective Cloud Consulting blog provides some excellent tips for anyone looking to harness …
Thanks to the Internet, any crank with access can write something that spreads. If you’re managing the reputation of a brand, the factor working in your favor is there is so much material being published that it is the rare message that cuts through the clutter. But how do you …
As has been the case with nearly every natural disaster in recent memory, social media has been a life saver for individuals and organizations affected by the massive ash plume resulting from the Icelandic volcano eruption. A recent post on the SharkeyMedia blog shows just how social media became an …
Since the advent of social media platforms, boundaries between CEOs and the general public have become almost nonexistent. Customers now have direct access to the people managing companies, and they expect them to be openly accountable. This provides companies with the unique opportunity to address a crisis situation by telling …
A new social media service, Unvarnished, which entered its beta phase just yesterday, is already drawing ire and raising trepidation among many professionals. With the wild popularity of social media, why is the launch of Unvarnished causing such a stir? This quote from a TechCrunch article explains: Today, Unvarnished makes …
