Below you'll find a list of all posts that have been categorized as “social media”
A new social media service, Unvarnished, which entered its beta phase just yesterday, is already drawing ire and raising trepidation among many professionals. With the wild popularity of social media, why is the launch of Unvarnished causing such a stir? This quote from a TechCrunch article explains: Today, Unvarnished makes …
“In the Twitter age” is a term I heard this past week from a slightly frustrated public relations professional talking about how he’s been forced to modify his crisis management plan. And change he must. The best-laid crisis management plan will quickly unravel when information – true, untrue or even …
A new issue of Crisis Manager has just been uploaded to the Bernstein Crisis Management website! This week’s edition features an article by blogger and professional consultant Mike Johannson, PR Crisis Management in the ‘Twitter Age’, that lays down some ground rules for handling damage control in the social media …
The emergence of social media services as places to gather and share ideas has opened new avenues for consumers to find and connect with each other. While this obviously presents many opportunities for positive brand conversations, what may not be immediately apparent is the way in which the various social …
Having a bulky, lumbering communications structure does nothing but obstruct crisis management. In a recent post on his blog, social media consultant Mack Collier used the example of Southwest Airline’s disagreement with director Kevin Smith, who was allegedly asked to disembark from a flight because he was too large to …
Nestle is the latest company to run afoul of social media users, and they’ve managed to do it in a manner that’s captured negative attention all over the world. In reaction to a Greenpeace ad accusing the foodmaker of sourcing palm oil from companies that destroy orangutan habitats, fans stormed …
The death of a trainer at the hands of their main attraction, a killer whale, had to be in SeaWorld’s book of worst case scenarios. What kept this a public tragedy and not a PR nightmare was the effective way in which the park used social media to handle crisis …
In a crisis, consumers need honest answers and they need them fast –- and no messaging vehicle is better suited to meet this demand than those fueling the crisis in the first place. Transparent engagements in the online communities, where your customers already live, provide a credible and direct channel …
No one can predict a crisis before it occurs, but you can be prepared in the event that it does. Who will respond? How will you respond? Which social media platforms will you use? Will you address first or wait for the conversation to happen and then respond? Who are …
One reason people love social media services is because they enable them to see where their friends are and what they’re doing. What many don’t realize is that this information is often available to anyone who visits their page or profile, including criminals. While it’s rare these days to find …
A UK man has found himself doing serious personal crisis management after making a joking reference to blowing up Robin Hood airport on his Twitter page. Although it initially drew no response, once someone brought it to the attention of authorities they reacted quickly. The Independent UK reports: Unfortunately for …
In the aftermath of the Haitian earthquake, Twitter again is playing a key role in providing communications and news, as are other social networking sites, cementing their role as information providers during a time of crisis. Twitter, a micro-messaging blog that limits posts to 140 characters, has been dominated by …
It’s no coincidence that Twitter is in the news daily. The success of the platform is obvious, and the question is no longer how to convince clients that they should use the service, but, as an article from Affinitive’s Social Media Playground says, how to use it to meet your …
Though I’ve mentioned tools for Twitter many times before, the technology custom-crafted for the service changes almost daily. A recent Wall Street Journal Online article detailing the latest in “must-have” software explains the need for these utilities: Twitter’s popularity as a customer-service and public-relations tool for businesses is growing. But …
We’ve uploaded a new edition of the Crisis Manager newsletter to our website, and, as always, it’s stuffed with information you really can’t afford to miss! In this issue our first guest, University of South Carolina Professor Karen Mallia, offers up a powerful review of two recent advertising campaigns torn …
