Checkers Drops the Bun with Weak Crisis Response

Erik Bernstein crisis management, Crisis Response, public relations, reputation management, social media, YouTube 2 Comments

Poor response to a predictable crisis compounds damage Burger joint Checkers, also known as Rallys in some areas, is the latest fast food chain to find itself in crisis thanks to a stomach-turning video posted to social media. While the identity of the original poster is unclear, several individuals have used …