Guest Post: Great Idea, Horrible Execution

Posted on: 16, Apr 15

Jonathan and Erik Bernstein crisis communications, crisis management, Crisis Prevention, Erik Bernstein, Jonathan Bernstein, public relations Leave a Comment

[Editor’s note: This post, originally published in Jeff Chatterton’s Winning Reputations newsletter, provides a perfect example of how using the wrong language can completely disrupt the message you’re trying to get across.] Brussels Airlines has launched an international ‘image makeover’ campaign in an effort to disassociate Africa from the horrible …