Marketing During A Pandemic (Without Creating Crises)

Erik Bernstein Crisis Prevention

Protecting your reputation is critical when marketing and advertising [Editor’s note: We’ve all seen some seriously tone-deaf marketing messages going out as everyone works to cope with the coronavirus pandemic, so we thought this reminder from PR and marketing expert Megan Licursi was quite timely.] Advertising during today’s pandemic can …

Coronavirus and the Permanently Changed Face of 21st Century Crisis Management

Erik Bernstein crisis preparedness

  The face of 21st Century crisis management has been permanently changed, for worse and for better, by the coronavirus threat. We have always preached the idea of preparing for the worst while hoping for the best. The reality is that most organizations don’t fully prepare for the worst cases, …

Make Internal Communication Your First Priority For COVID-19 Crisis Management

Erik Bernstein crisis leadership

  [Editor’s note: This post was originally published on Bernstein Crisis Management team member Jon Harmon’s Strategic Comms blog, and he was kind enough to allow us to reprint this important open letter to senior leaders in every sector that addresses why the COVID-19 coronavirus concerns mean you should be …

COVID-19 crisis management: Preventing and responding to system flaws

Erik Bernstein Crisis Prevention

Preventing issues where you can Unprecedented volumes of email are slowing servers and crashing some systems. Customer service lines for many businesses are completely overwhelmed no matter how well staffed they thought they were. Websites are crashing, running erratically, and otherwise not performing as usual as a result of extremely …

Freakout Crisis Management: The Wrong Way to Respond to COVID-19

Erik Bernstein Crisis Response

Freaking out is not a crisis management plan Headless chickens running amok appear to be in charge of many organizations – including media outlets – in response to the spread of COVID-19 globally and its imminent status as a pandemic. Freakout Crisis Management is not an effective means of responding …