Samsung’s Crisis Management Makeover – Part 2

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Next steps and hurdles to recovery “A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was.” — Joseph Hall Samsung did well painting a picture of an issue that’s been thoroughly researched and resolved, but the proof is …

Samsung’s Crisis Management Makeover – Part 1

Erik Bernstein crisis management 2 Comments

What changed and why it matters I think “about damn time” sums it up well. Though we criticized Samsung’s initial effort for its slow roll of damaging information and lack of compassion, it’s clear the electronics giant made a choice to directly address its reputation issues. The package it put out today was …

Samsung Extinguishes Galaxy Note 7, Permanently

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Say farewell to our flame-prone friend After months of Galaxy Note 7’s bursting into flames, even after swapping battery suppliers and making major changes to the device’s firmware, Samsung announced yesterday that it was permanently calling it quits on production and sales of its flagship smartphone. A serious of crisis management failures – …

Samsung Crises Spin out of Control

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Suds won’t clean this crisis up The U.S. Consumer Product Safety Commission (CPSC) is actively and cooperatively working with Samsung to address safety issues related to certain top-load washing machines made between March 2011 and April 2016. CPSC is advising consumers to only use the delicate cycle when washing bedding, …