Kellog’s Copes with Product Contamination

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Don’t search this one before breakfast A NSFW video of a man urinating on a conveyor belt at Kellog’s Battle Creek, Michigan facility is making the rounds this week. Little is known about the incident and Kellog’s is offering up the standard line to press, with variations of “Kellogg takes this …

Chipotle and the Cost of Crisis

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A hard look at what happens when the market loses faith in your brand There’s a lot out there discussing the importance of reputation and the harm crises can do to a brand or organization. When it comes to making the call to spend a serious chunk of budget on …

Jonathan Bernstein Talks Chipotle with APM’s Marketplace

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Discussing the popular chain’s food norovirus contamination crisis Chipotle seemed to be on the verge of navigating its way out of reputation woes brought on by an outbreak of illness in recent patrons spanning seven states. That is, until 80 Boston College students fell ill with norovirus after eating at …