[Editor’s note: This guest post comes to us from frequent contributor – and our go-to crisis expert “down under” – Tony Jaques. This particularly timely article lands just as we’re seeing a flurry of non-apologies from big names (ahem, Boeing, ahem) and explores the simple steps to take if you’d …
3 Expert Tips To Help You Through Your Media Interview Or Public Statement
Having trained hundreds of clients for difficult speaking situations like media interviews or angry shareholder meetings we can tell you there’s one constant – people are scared of standing up in front of strangers and talking about bad news. It’s a bit surprising the first few times you see …
Boeing: “Sorry” Doesn’t Have To Be The Hardest Word
[While there’s absolutely a need to take care when dealing with issues involving major risk of litigation, sometimes the situation demands a clear, “We’re sorry”. In this guest post, reputation and crisis expert Mark Story asks why it was those words Boeing battled to avoid saying in the face …
Don’t Let Good Attorneys Make Bad News Worse
[Editor’s note: The following guest post from Silicon Valley-based writer Leslie Kelsay leverages her previous experience directing strategic and crisis communications to help us understand the unintended consequences that come with over-lawyering a public issue.] Don’t Let Good Attorneys Make Bad News Worse By Leslie Kelsay We get it: …