If a Bounce House Can Be the Site of a Crisis…

Jonathan Bernstein crisis management, crisis preparation, crisis preparedness, Crisis Prevention, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

ANYONE can encounter crises

In this blog we often repeat the message that every business needs a crisis management plan. In the real world, though, there seem to be many in lines of work where they just don’t see what the risks could be.

If you fall into that category, then boy do we have an example to make you reconsider!

Last week, high winds in upstate New York actually picked up a bounce house with two small children inside, lifting it 20+ feet into the air before its young occupants came tumbling out, incurring serious injuries as a result.

NBC News reports:

“It was like a horror movie,” neighbor Taylor Seymour told the Glens Falls Post-Star. “It just kept going up and up. It cleared our building and the trees.”

A 6-year-old boy tumbled out and landed in the street. A 5-year-old ended up in an apartment building parking lot.

Both were in serious condition when they were airlifted to Albany Medical Center, police said. Their names and injuries were not released.

Consider now that even the most benign of businesses holds far more risks than a bounce house. Rethinking that crisis management plan yet?

The BCM Blogging Team

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