Shock Marketing Often Results in Need for Crisis Management

Jonathan Bernstein crisis avoidance, crisis management, Crisis Prevention, Erik Bernstein, Jonathan Bernstein, reputation management Leave a Comment

It’s easy to go too far when trying to grab attention through shock value Shock marketing can grab you some easy attention, but in many cases it’s really not the attention you’d like to receive. Take the case of Australia’s Wicked Campers, who was forced to remove sexist, misogynistic, and ridiculously immature slogans …