Below you'll find a list of all posts that have been tagged as “online reputation management”
5 Tips To Help You Prepare For Online Reputation Management I think we’d all agree any complex task goes a lot better when the proper tools and training are in place before you decide to get started, right? While it’s easy to put online reputation management on the back burner …
So You Got A Bad Review. Now What? When your rating drops on review sites, it’s time for a quick crisis management response While sometimes it’s tempting to think of crisis management solely in terms of celebrity misbehavior, CEO apologies, and glitzy trial cases, those aren’t exactly everyday situations for …
Know What Wikipedia Says About Your Brand Before a Crisis Hits Wikipedia has established itself as one of the internet’s most influential arbiters of reputation. Whatever the site says about your company, clients, or brand will influence what the world thinks about them, whether you like it or not. And …
When the need to respond to complaints clashes with a lack of training dangerous sparks can fly Dealing with online reputation is a regular part of doing business today, so much so that many overlook how disconcertingly easy it is for even an employee who means well to bring you into …
WARNING: While this post does not contain NSFW images there is NSFW text displayed in the screencaps below. Mike Webb is an independent candidate running for Congress in Virginia, and earlier this month he caused quite a stir when he posted a screenshot to Facebook that clearly displayed two tabs …
Search is king when it comes to reputation When someone widely hailed as a driving force behind the digital revolution speaks up about the internet, there’s probably a bit of thought behind it. Chris Anderson was a long time writer for The Economist, is a former editor-in-chief of WIRED magazine, and has published …
Is review management part of your overall crisis management plans? With your stakeholders trusting online reviews more than ever before, now is the time to make improving your ratings an integral part of day-to-day crisis management activity. Whether you run a restaurant, doctor’s office, investment group, or any other type …
Stats to help shed some light We can’t say it enough – online reviews can and do have a major impact on most every organization that finds themselves listed. You can’t control whether you’ve been listed, you can’t stop people from sharing their thoughts, so it’s time to pull your …
Don’t let nasty new domains create trouble for your org We often caution clients to snap up URL’s like yournamesucks.com or yournamescam.com in order to protect themselves, but a newly approved domain is taking that issue to a whole new level. Starting in June, .sucks domains will go on sale …
Whether you’re doing crisis management or pumping out ads, a solid online reputation is a must If you’re not already putting effort into managing your organization’s online reputation you’re well behind the curve. The Internet, and what people say about you there, is perhaps THE largest single influence in how …
Watching what you post is a must for both personal and business crisis management Sharing on social media seems innocent enough to most, but it can create all sorts of issues. One of the most common, and most damaging, is oversharing of personal info. As you can see in this …
Social media’s impact on search position gets another boost Twitter Inc. has struck a deal with Google Inc. to make its 140-character updates more searchable online. In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to …
Knowing how media will change and grow is key to being positioned to use it effectively Keeping tabs on the changes to the tools we use every day is part of staying prepared to deliver the best crisis management possible. Of course, what tool has made more of an impact …
Proof that reviews and the reputation they create have an impact on your bottom line Although it’s widely accepted today that positive reviews are important, for many businesses spending time and money on managing those reviews is an afterthought. To illustrate just how important managing your online reputation really is, …
[Editor’s note: The following is a great example of real-life crisis management methods used by PR pro Karl Robe to cope with an unrelenting upset customer that took her complaints to social media and beyond.] Dealing with problem stakeholders on social media A national retailer client of Karl James & …
