Staying on top of changes in media is a must
Knowing how to work and optimize contact with the media is crucial in any type of public relations. This isn’t like riding a bike, however. You need to constantly be educating yourself on the latest changes if you want to be on top of your game.
To that effect, Cision’s yearly “State of the Media” report is sure to leave you with information you can put to use for your organization.
Erik & Jonathan Bernstein