The Three C’s of Credibility

Jonathan Bernstein crisis management

During a crisis, effective spokespersons must heed what I call the “Three C’s of Credibility.” If stakeholders perceive you as Compassionate, Competent and Confident, they are far more likely to believe your messages. In fact, if you’re really good at projecting the “Three C’s,” you can get away with some …

The Role of Search Engine Optimization in Crisis Management

Jonathan Bernstein crisis communications, crisis management, crisis management consultant

What if a search using keywords associated with your business returned: a vicious blog started by a disgruntled employee or if 75% of the results were critical of you and your business your name prominently and negatively reported on legitimate websites like the Better Business Bureau or on known complaint …

Internet: The Ultimate Medium

Jonathan Bernstein crisis management, Journalism

I wrote an article a couple of years ago that is even more pertinent and true today. The Internet is the Ultimate Medium and it can be a cross between tabloid journalism and a gladiator competition, between Pollyanna and Pandora, where minds meet and merge, clash and clamor and where …