“When your company or your name is being bombarded with negative commentary, your reputation is on the line and fast response is critical. One of the most effective tools in your arsenal is going to be blogging.” Blogs have moved from obscurity into the mainstream, covering topics from the absurd …
President Obama’s mortgage assistance programs give banks an excellent chance to get some good PR and repair their reputations simply by doing what was mandated – providing assistance to homeowners who are having difficulties. Unfortunately, it appears that not everyone is taking advantage of this opportunity. After hearing a reader’s …
For those of you who are not subscribers, a new edition of our Crisis Manager newsletter went out a few days ago. This month the always-enlightening Chesa Kane of TAO Consultants shares her expertise on Internet reputation management and we get a lesson in crisis management from Newsforce CEO Vince …
Recently, CEOs from eight of the banks who received government bailouts were brought before the House of Representatives to detail what exactly taxpayers are getting for their $165 billion investment. This chance for them to make clear their good intentions quickly became a crisis management disaster with five of the …
Preparedness LLC is a client-focused risk consulting company with a long track record of assisting their clients in safeguarding people, protecting property and minimizing business interruption. Their eNewsletter frequently covers topics of importance to anyone in the business or crisis management fields from advice on readying your home and office …
As marketers begin to better understand how Web site optimization fits into overall campaigns, budget investments in search engine optimization (SEO) will grow at a higher rate each year, compared with other types of search marketing strategies, according to a recent report from eMarketer. The report, “Search Marketing Trends: Back …
As some of you know, I’m a monthly guest columnist for Media Bullseye and, about a week ago, was interviewed for one of their regular Radio Roundtable discussions, where I was interviewed by managing editor Jennifer Zingsheim. Media Bullseye editor Chip Griffin, got to add his viewpoints after I did …
Today we’ve got an article from crisis management colleague and frequent Crisis Manager contributor Judy Hoffman’s Quick Tips on Keeping Cool e-zine. Like what you read? Subscribe here. WHERE HAS OUR CORPORATE CONSCIENCE GONE? If you are anything like me, you have probably been doing a lot ofhead shaking recently. …
The C.E.O. Survival Guide is a column featuring advice for well…C.E.O.’s. As an added benefit it often uses yours truly as a source! This month’s piece by Caroline Waxler discusses the case of Whole Foods Market’s head honcho John Mackey, accused of posting more than 1,000 comments on a Yahoo! …
“An organisation’s reputation is derived from how stakeholders perceive the organisation, its communication and behaviour within the marketplace. Stakeholders are the people behind an organisation’s reputation and the representatives of the image of the organisation. Therefore, the reputation of a company is vitally important for a number of reasons; not …
Businesses are not the only ones that can suffer a reputation crisis, individuals are vulnerable as well. Unfortunately for them, sports figures Alex Rodriguez and Michael Phelps are finding that out the hard way. In the latest issue of Crisis Manager, guest author Rick Kelly explores the reputation management strategies …
Crisis management is not a science. Although there are certain tenets that most in the field hold true, a situation that merits one reaction today may require a completely different tactic the next time you encounter it due to shifts in public opinion, the ways we communicate, or other outside …
The latest issue of Crisis Manager is up, we’ve got two special guest authors this month so check it out! If you’re not already a subscriber you can find the link here. JB Jonathan Bernsteinwww.bernsteincrisismanagement.com
LifeLock, the company whose commercials feature their CEO’s Social Security number splashed across buses and city buildings to demonstrate confidence in their product, is in hot water. Unfortunately for CEO Todd Davis, it appears that the service just doesn’t work and, along with his own SSN being stolen over 20 …
The aptly named “Free PR Advice and Tips” website created by UK firm Ainsworth Maguire is chock-full of checklists for everything PR-related – from brainstorming to creating trademarks. Of course, I’m in the crisis management field and as such their list of Ten Things You Should Do and Five Things …
