HARO Walks Its Talk

One of the traits that can lead to crises for both businesses and individuals is failure to walk their talk. No such problem over at Help a Reporter Out (HARO), the new and phenomenally successful email list started by the …

Reputation Management Plan

I just completed a Strategic Reputation Management Plan for a client that was, to the gratification of me and my team, received very well, described by our primary client contact as “exceptional.” It was a joint effort involving me, SEO/website …

Xobni — SUPERB add-on to MS-Outlook

I know it’s off-topic for this blog, but I am simply blown away by the utility of a free MS-Outlook add-on called Xobni (spell it backwards). I’ve been online since 1982 and gone through every version of Outlook (and its …

Free News Leads

Hey, want to know what type of sources reporters are looking for without having to pay for an expensive service? Check out Help A Reporter. And/or read the article at my website. Jonathan BernsteinPresidentBernstein Crisis Management, Inc.

Beware of Geeks Baring Goofs

By Jonathan Bernstein Too many organizations have failed to learn from the experience of Arthur Andersen, a company that, in its corporate arrogance, refused to acknowledge even the possibility that any of its employees had erred. Best Buy (NYSE:BBY) stores, …

How I Out-Geeked The Geek Squad

I’m going to give you a teaser about a story coming out in the July 1 issue of my Crisis Manager newsletter. You can sign up for the ezine (it’s free!) — and read back issues — at this page …

Bernstein Interview re Minimize Reputational Risks

I was recently interviewed by Business Insurance magazine’s Gloria Gonzales for a story entitled “Preparedness can minimize reputational risks.” The story appeared in print, ran as a podcast, and is also available for you to hear as an .mp3 file, …

Media Training via Webcam

Increasingly, I’ve been able to encourage clients I have already media trained in person to use webcams to allow me to deliver “spot” media refresher training shortly before they are on the receiving end of what may be a challenging …

The Three C’s of Credibility

During a crisis, effective spokespersons must heed what I call the “Three C’s of Credibility.” If stakeholders perceive you as Compassionate, Competent and Confident, they are far more likely to believe your messages. In fact, if you’re really good at …

The Role of Search Engine Optimization in Crisis Management

What if a search using keywords associated with your business returned: a vicious blog started by a disgruntled employee or if 75% of the results were critical of you and your business your name prominently and negatively reported on legitimate …

Internet: The Ultimate Medium

I wrote an article a couple of years ago that is even more pertinent and true today. The Internet is the Ultimate Medium and it can be a cross between tabloid journalism and a gladiator competition, between Pollyanna and Pandora, …

Crisis Getting a Little Close for Comfort

This fire is burning just a couple of miles from our home, making things a little warm for this here crisis manager. Fortunately the wind is not blowing our way, but we just got word that the fire may have …

A fight against eminent domain ruling in New Jersey

Inc.com published an article in December 2006, Bill Van Ness’s Instinct Was to Fight the Plan to Build a School Next to His Factory, explaining that in May 2005, Bill Van Ness, owner of Van Ness plastic Molding, received notification …

Crisis Communication reality reveals a sad state of affairs

An article published on BizCommunity.com outlines that with chaos abounding in the world, “research shows that within the next ten years, it’s unlikely that the majority of corporations would have engaged in comprehensive crisis preparedness and planning.” As the article …