FEMA’s National Test

Jonathan Bernstein crisis communication, crisis management, crisis planning, Crisis Prevention, Crisis Response 1 Comment

Strong communication means straight talk

The Federal Emergency Management Agency’s first nationwide test of its Emergency Alert System took place earlier this month, and although there were some hitches encountered, the agency was a fine example of communication following the test.

A quote, from the FEMA blog:

So now that the test has occurred, we know many of you may be wondering…what next?

Well, first, we’ll be spending the next few weeks gathering test result data from the test’s participants, and feedback from all of our stakeholders. Under the FCC’s rules, test participants have 45 days from the date of the test to analyze their data and provide a full report to the FCC on the scope and reach of the test. In the meantime, FEMA is also interested in hearing from any stakeholders who want to share feedback about how the test worked and ways we can continue to improve it. We encourage you to email us at ipaws@dhs.gov with any tips, suggestions or input you may have.

And looking ahead, this test was just the beginning of our much larger efforts to strengthen and upgrade our nation’s public alert and warning system.

The post goes on to describe future efforts to include new technologies such as smartphones in the system, and, in an astute move, thanks the public for their “partnership” in developing the program.

FEMA has slowly crept up as a leader in high-tech communication among government agencies and really, businesses as a whole. Corporate bigwigs would do well to take note not only of the agency’s emergency advisory and mapping systems, but its straightforward communication style, when creating their own crisis plans.

The BCM Blogging Team

Comments 1

  1. Michael

    I think the mobile aspect with crisis management is crucial in today’s business landscape. With so many people and executives on the go it is important to be able to attack an incident real time.

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