New ads of questionable value to airline’s reputation
JetBlue has used clever PR tactics to make a name for itself in the crowded airline industry, but its latest efforts may be causing more harm than good.
Take a look at these two videos, shared via Twitter by @JetBlue, and we’ll catch up with you after the break:
That moment during a flight when things can get plane awkward. How do you handle it? #FlightEtiquette https://t.co/eJ804KtgSL
— JetBlue Airways (@JetBlue) January 2, 2015
You’ve been in their shoes (seat) before. How do you handle it? #FlightEtiquette https://t.co/H1sd2F776x — JetBlue Airways (@JetBlue) January 7, 2015
So…are you feeling inspired to hop on a plane as quickly as possible?
To us, these videos came off as a shameless attempt at creating a social media stir. Sure, they drew a chuckle, but in the end all they served to do was reinforce the fact that flying is, for the most part, an unpleasant, uncomfortable experience, and one that’s grown increasingly more so in recent years – not exactly the reminder you want to send your stakeholders when you’re in the airline biz.
Sorry JetBlue, you missed the mark with this one.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com