JetBlue’s Awkward Ad Campaign – More Harm than Good?

Posted on: 10, Jan 15

Jonathan Bernstein crisis management, Erik Bernstein, Jonathan Bernstein, public relations, reputation management, social media Leave a Comment

New ads of questionable value to airline’s reputation JetBlue has used clever PR tactics to make a name for itself in the crowded airline industry, but its latest efforts may be causing more harm than good. Take a look at these two videos, shared via Twitter by @JetBlue, and we’ll …