Safeguard this valuable asset
Reputation matters. People are Googling companies before they buy product, invest, or attend events. Heck, it’s not unusual for us to use our smartphones to assess a manufacturer while literally standing in a store looking at one of its products.
The question this should raise for business owners is, what does the Web say about you? It’s easy enough to check, just type in your organization’s name and see what comes up. The most likely scenario, unless you’ve found yourself in trouble recently, is that you see press releases, or even nothing at all. While some may breathe a sigh of relief at that, you’d be falling into a common trap. With no information out there, the first bad report that hits the net is going to spring to the front, and guess what these eager customers are going to see when they’re deciding whether to do business with you?
On Tuesday, December 13, BCM president Jonathan Bernstein will be presenting a free online reputation management webinar titled, “Reputation Combat: Protecting Your Company’s Online Reputation” to help you get safeguard this extremely valuable asset, as well as plan crisis management strategies in case it should be compromised.
The BCM Blogging Team