Nonexistent crisis management from the pen maker Are you a woman? Are those manly black, white, red and blue pens keeping you from writing? Well look no further, because Bic’s “for Her” line is here! Yes, we’re being sarcastic, but no, we aren’t making up the “for Her” line. Industry …
Bic’s “For Her” Crisis, or How to Play Ostrich
Posted on: 19, Sep 12