Why 2024 Should Be the Year of Crisis Preparedness for Your Brand

Erik Bernstein crisis management

If you lost a major operations center overnight, if you were served papers for an unexpected lawsuit, if one of your execs went ballistic on social media right now, would you have a structure and a plan to support your brand through difficult times? If the answer’s no, then getting properly prepared to address crises should be at the top of your list of resolutions for 2024.

Are You Protecting Your Reputation With A Plan?

Erik Bernstein crisis planning

Are You Protecting Your Reputation With A Plan? Neglecting reputation can be costly With polls showing that global executives attribute a whopping 63% of their company’s market value to its overall reputation, it seems most in the know would agree reputation is a tremendously valuable resource. Why, then, is it …

Crisis Management Quotables…on Readiness

Erik Bernstein crisis management 1 Comment

Be prepared, work hard, and hope for a little luck. Recognize that the harder you work and the better prepared you are, the more luck you might have. — Ed Bradley Fast responses happen because you were ready. Fast recoveries happen because you were ready. We divide crisis management into two …

Will Reputation Make or Break You in 2016?

Erik Bernstein crisis management, reputation management Leave a Comment

Reputation management is more important than ever before Reputation. It can help your organization to succeed, or it can be the reason your doors close for good. Though the level of understanding regarding just how important reputation really is has skyrocketed over the past couple years, most organizations still aren’t …