Why 2024 Should Be the Year of Crisis Preparedness for Your Brand

Erik Bernstein crisis management

If you lost a major operations center overnight, if you were served papers for an unexpected lawsuit, if one of your execs went ballistic on social media right now, would you have a structure and a plan to support your brand through difficult times? If the answer’s no, then getting properly prepared to address crises should be at the top of your list of resolutions for 2024.

Are You Protecting Your Reputation With A Plan?

Erik Bernstein crisis planning

Are You Protecting Your Reputation With A Plan? Neglecting reputation can be costly With polls showing that global executives attribute a whopping 63% of their company’s market value to its overall reputation, it seems most in the know would agree reputation is a tremendously valuable resource. Why, then, is it …