Mary Barra, the Woman in the Hot Seat

Posted on: 03, Apr 14

Jonathan Bernstein crisis communications, crisis management, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, litigation-related crisis management, litigation-related PR, public relations, reputation management Leave a Comment

[Editor’s note: The following guest post comes to us from the always-brilliant Merrie Spaeth, President of Spaeth Communications and creator of the infamous BIMBO Memo.] Mary Barra, GM’s new CEO, and the first woman to head a major car company, is scheduled to testify before Congress this week. The topic …