Below you'll find a list of all posts that have been categorized as “reputation management”
“An organisation’s reputation is derived from how stakeholders perceive the organisation, its communication and behaviour within the marketplace. Stakeholders are the people behind an organisation’s reputation and the representatives of the image of the organisation. Therefore, the reputation of a company is vitally important for a number of reasons; not …
Businesses are not the only ones that can suffer a reputation crisis, individuals are vulnerable as well. Unfortunately for them, sports figures Alex Rodriguez and Michael Phelps are finding that out the hard way. In the latest issue of Crisis Manager, guest author Rick Kelly explores the reputation management strategies …
LifeLock, the company whose commercials feature their CEO’s Social Security number splashed across buses and city buildings to demonstrate confidence in their product, is in hot water. Unfortunately for CEO Todd Davis, it appears that the service just doesn’t work and, along with his own SSN being stolen over 20 …
This Orlando Sentinel article provides an outside look at an organization doing just about everything wrong that could be done while managing (well, attempting to manage) a crisis. In the business world, choosing to employ a tainted individual is equivalent to placing a ticking time bomb in the office. If, …
The Courage Campaign, an online organizing network that pushes for progressive change in California, has launched a very unique campaign in an attempt to make Californians take notice of the current budget crisis. In an excellent example of a grassroots issues management campaign, they put a comedic spin on the …
Fellow PR professionals are an important source of insight and knowledge. Today’s tidbit comes to us from the blog of Kat Waters, a freelance PR pro and writer based in Dublin, Ireland. In her latest post she uses the way the Irish Government has dealt with their current recession to …
I try not to pull material too often from any one site but this story was too good (or rather, too bad) to pass up. Coming to us again from The Consumerist, today’s story is another example of spectacularly poor customer service, this time from Comcast cable. Apparently they charged …
I have a new monthly column, REPUTATION MANAGEMENT ONtheLINE, in Media Bullseye, the “New Media and Communications Magazine” published by CustomScoop, my favorite online clipping service. I’ll be featuring not only my own writing, but interviews with top experts in this field, so be sure to subscribe — it’s free! …
What are you doing, actively, to protect your reputation online? Do you know what people find on page 1 of a Google search for your name? If you’re an organization that would like to be found, can you be found on page 1 of a Google search by someone searching …
The Santa Barbara News-Press published a new story on November 13, 2008, regarding John Edwards and his re-surfacing into the public eye. “It’s a very good way to just poke your head out a little bit, see what happens, see what public reaction is like,” says Jonathan Bernstein, a California-based …
There’s a “the bigger you are, the harder you fall” phenomena well known to crisis managers. One extension of that is “the better your reputation, the more people are shocked when you really screw up.” Firefox, in launching version 3.0 too soon, just took a major reputation hit. The installation …
Experiences with various clients over the past decade led me, recently, to develop a new approach to what I’m dubbing “Strategic Reputation Management Planning.” Not merely crisis prevention and response. Not merely search engine optimization for reputation management. Not merely proactive PR to create and maintain a cushion of goodwill. …
I just completed a Strategic Reputation Management Plan for a client that was, to the gratification of me and my team, received very well, described by our primary client contact as “exceptional.” It was a joint effort involving me, SEO/website development expert Chesa Keane, and media relations guru Dave Reeves. …
