Below you'll find a list of all posts that have been categorized as “reputation management”
Tired of me talking about social media yet? You’d better get used to it because this former flavor of the month is garnering more attention than ever before. This story by Riverside Marketing President Heidi Cohen, run on Clickz.com, discusses the importance of a multichannel PR or crisis management approach …
With so much talk about Twitter recently I thought I’d share another article, this one from Advertising Age. Although many of these tips are standard crisis management, new tools do change the game. “You don’t have to bow to the Twitter torches and do everything they tell you to do,” …
Domino’s Pizza’s crisis management team definitely earned their paychecks this week. Last Monday, two employees posted a YouTube video which showed one of them doing various disgusting things to a Domino’s sub sandwich, including sticking cheese up his nose and, ahem, “passing gas”, on the salami. With the video garnering …
If anyone in the crisis management industry needs a reminder that the line between ordinary citizens and card-carrying member of the press has been blurred beyond recognition, then look no further. Straight from this month’s Bimbo Awards, this is not the kind of sound bite you want circling the airwaves. …
The Bernstein Crisis Management bookstore is now a part of our main site! Full of in-depth information created by me and others whose work I consider to be a superb investment for anyone wanting to improve their crisis management skills; everything in the store is currently 30% off! This deal’s …
Successful reputation management strategies include ways to bolster image and increase exposure during times of economic upheaval. Drug giant Pfizer’s got the right idea, announcing Thursday they will be raising the income levels of uninsured people who qualify for discounted or free drugs by over $15,000. If a well-timed act …
According to an article from Property & Casualty Magazine, the numbers of companies throughout the world actively utilizing reputation management as an integral part of their crisis management strategies are steadily rising. Conference Board’s Research Working Group made the following recommendations for companies to safeguard reputations: – Actively involve boards …
Recently featured in Media Bullseye magazine, my article, The Spy Who Doesn’t Love You, takes a look at the dangers of information leaks from a reputation and crisis management standpoint. Did you know that every employee, every vendor, in fact – everyone with whom you have contact – is, potentially: …
Dark sites are an invaluable tool in crisis management. Those of you not in the business may ask, what is a dark site? Ed Lee, managing director at online media marketing consultancy com.motion, defines it as “a pre-developed, non-public Web site that can be published to the live Web in …
In keeping with the theme of corporations with a complete disregard for reputation management, disgraced insurance group AIG’s appearance before the House Financial Services Subcommitee yesterday did nothing to change public sentiment towards them. “We understand that since our relationship with the Government and taxpayers had changed, our behavior as …
Another new edition of Crisis Manager just went out. This time we’ve got a fantastic guest piece as well as some thoughts from yours truly on the future of crisis management and Internet communications in the legal world. While you’re reading, please check out the extremely short (one question!) survey …
“When your company or your name is being bombarded with negative commentary, your reputation is on the line and fast response is critical. One of the most effective tools in your arsenal is going to be blogging.” Blogs have moved from obscurity into the mainstream, covering topics from the absurd …
President Obama’s mortgage assistance programs give banks an excellent chance to get some good PR and repair their reputations simply by doing what was mandated – providing assistance to homeowners who are having difficulties. Unfortunately, it appears that not everyone is taking advantage of this opportunity. After hearing a reader’s …
Recently, CEOs from eight of the banks who received government bailouts were brought before the House of Representatives to detail what exactly taxpayers are getting for their $165 billion investment. This chance for them to make clear their good intentions quickly became a crisis management disaster with five of the …
The C.E.O. Survival Guide is a column featuring advice for well…C.E.O.’s. As an added benefit it often uses yours truly as a source! This month’s piece by Caroline Waxler discusses the case of Whole Foods Market’s head honcho John Mackey, accused of posting more than 1,000 comments on a Yahoo! …
