#drought12

Posted on: 03, Oct 12

Erik Bernstein crisis communications, crisis management, Crisis Response, Erik Bernstein, Jonathan Bernstein, online reputation management, public relations, social media Leave a Comment

Farmers put social media to work in combating a devastating drought The reach and flexibility of social media makes it an ideal crisis management tool, even in industries that are thousands of years old. When a crushing drought put the crops of farmers across the U.S. in danger, they turned …