They Call it an “Ambush”

Erik Bernstein crisis communications, crisis management, Crisis Prevention, Crisis Response, Erik Bernstein, Jonathan Bernstein, Judy Hoffman, media training, public relations, reputation management 1 Comment

Crucial crisis management advice for a common conundrum Editor’s note: Many thanks to crisis management/community relations pro Judy Hoffman for allowing us to publish the following article. Perhaps you have heard the term “ambush interview.”  It can mean several different things to media trainers like myself. The dictionary defines ambush as …