Pacquiao Latest Example of Risks of Celeb Sponsorships

Posted on: 22, Feb 16

Erik Bernstein crisis management Leave a Comment

Nike leaves boxer in the dust after anti-gay comments create uproar Just because someone is popular doesn’t mean they’re right for your brand. Just ask Nike, who quickly dumped boxer and aspiring politician Manny Pacquaio after he bashed homosexuals during a televised event in the Philippines and continued his tirade …

Nike’s Coordinated Crisis Management

Posted on: 29, Apr 13

Erik Bernstein crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, Jonathan Bernstein, public relations, reputation management 1 Comment

Strong links between departments prevents massive reputation damage In order to best protect reputation, an organization’s different operating units need the ability to coordinate responses, and fast. Last week, Nike gave us a great example of how it works when it raced to pull shirts reading “Boston massacre” from store …