The Price of Losing Your Cool

Jonathan and Erik Bernstein crisis communications, crisis management, Crisis Prevention, Erik Bernstein, Jonathan Bernstein, public relations, reputation management Leave a Comment

Flipping out is not an option

Composure is everything, and whether you’re a public figure or an ordinary Joe, blowing up in front of anyone with a recording device can quickly make you headline material.The Price of Losing Your Cool

The Cincinnati Reds have been having a tough time recently, and manager Bryan Price finally lost his cool over a reporter, well, reporting. Apparently Price forgot that news travels near instantaneously now and dropped an incredible 77 F-bombs on members of the press the day after they reported that All-Star catcher Devin Mesoraco was out with an injury…a fact Price himself confirmed in a press conference just moments before it was shared with the public.

Here’s a sample of the tirade transcript, as reported on

BP: I don’t get it. It’s, you know, look, I don’t need you guys to be fans of the Reds, I just need to know if there’s something we want to keep here, it stays here. We don’t need to know that Tucker Barnhart’s in the f****** airport when we haven’t spoken to Kyle Skipworth. I think we owe that f******* kid the right to be called and told that he’s going to be sent down as opposed to reading that Tucker Barnhart is on his way from Louisville. I just… I don’t get it. I don’t get why it’s got to be this way. Has it always been this way where we just tell f****** everybody everything? So every f****** opponent we have has to know exactly what we have. Which f****** relievers are available, which guys are here and which guys aren’t here, when they can play, and what they can do. It’s nobody’s f****** business. It’s certainly not the opponent’s business. We have to deal with this f****** b*******.

While this would have made news either way, the fact that Price was 100% responsible for the information getting out before the Reds wanted it to made his explosion even less understandable.

Hang a heavy bag in the back office, run through some meditation exercises, or do whatever else it takes to get rid of that steam before it makes you, and whatever organization you represent, look completely out of control.

Erik & Jonathan Bernstein

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