You’re Caught!

Jonathan Bernstein crisis management, Crisis Response, reputation management

The C.E.O. Survival Guide is a column featuring advice for well…C.E.O.’s. As an added benefit it often uses yours truly as a source! This month’s piece by Caroline Waxler discusses the case of Whole Foods Market’s head honcho John Mackey, accused of posting more than 1,000 comments on a Yahoo! …

A Vital Tool

Jonathan Bernstein communications, crisis manager, reputation management

“An organisation’s reputation is derived from how stakeholders perceive the organisation, its communication and behaviour within the marketplace. Stakeholders are the people behind an organisation’s reputation and the representatives of the image of the organisation. Therefore, the reputation of a company is vitally important for a number of reasons; not …

I Ain’t Lyin

Jonathan Bernstein crisis management expert, crisis manager, reputation management

Businesses are not the only ones that can suffer a reputation crisis, individuals are vulnerable as well. Unfortunately for them, sports figures Alex Rodriguez and Michael Phelps are finding that out the hard way. In the latest issue of Crisis Manager, guest author Rick Kelly explores the reputation management strategies …

Free PR Advice

Jonathan Bernstein crisis management, crisis public relations, Crisis Response

The aptly named “Free PR Advice and Tips” website created by UK firm Ainsworth Maguire is chock-full of checklists for everything PR-related – from brainstorming to creating trademarks. Of course, I’m in the crisis management field and as such their list of Ten Things You Should Do and Five Things …

Beyond Crisis

Jonathan Bernstein crisis management, Crisis Response

The company believed responsible for the recent salmonella outbreaks, Peanut Corp. of America, is going to need a lot more than a crisis management team to salvage their reputation after the latest twist in their already devastating situation. Federal investigators have announced that owner Stewart Parnell knowingly shipped salmonella-tainted foods …

Powerlines

Jonathan Bernstein crisis communications, crisis management, strategic reputation management

I have long been an advocate of strategic reputation management as an essential part of any crisis management strategy. Although still overlooked dangerously often, the business world is becoming more and more aware of this aspect of crisis communications thanks in part to the efforts of people like Deon Binneman …

Bikini Blunder

Jonathan Bernstein crisis avoidance strategy, Crisis Prevention, strategic reputation management

Awareness of your company’s communication history is an integral part of any successful crisis prevention strategy. Unfortunately for Southwest Airlines it seems that they are learning that lesson the hard way. This article from The Consumerist points out the absurdity of Southwest, the airline that not too long ago removed …

Different Approaches, Same Goals

Jonathan Bernstein crisis communications, media training

Specialty communications firm CommCore Consulting has provided communications strategy, message development, communications training, and crisis planning to the private, public, and not-for-profit sectors for over 25 years. This article from the CommCore Observer takes a look at what we as businesspeople should aim to achieve through the use of two …

Will the Real Todd Black Please Stand Up?

Jonathan Bernstein Crisis Response, reputation management

This Orlando Sentinel article provides an outside look at an organization doing just about everything wrong that could be done while managing (well, attempting to manage) a crisis. In the business world, choosing to employ a tainted individual is equivalent to placing a ticking time bomb in the office. If, …