Stay honest, or your reputation will suffer
No matter how badly you want more business, it never pays to deceive your customers. One reason is that it’s ethically wrong, another is that you never know if the person you’re attempting to fool has a larger audience than your average citizen, like say…one Jonathan Bernstein. Although his prose is tongue-in-cheek, his reputation management advice is no joke. So readers, sit back, relax, and read Citibank – A Grimm Fairy Tale.
The BCM Blogging Team