Your efforts are far more effective if you know what you’re working towards
It really is incredible how much wisdom from nearly 2,000 years ago can still apply so perfectly to business today. Take this quote from Lucius Annaeus Seneca, the famed Roman philosopher celebrated in the writings of Dante, Chaucer, and Ralph Waldo Emerson, to name a few:
If one does not know to which port one is sailing, no wind is favorable. — Lucius Annaeus Seneca
Was Mr. Seneca just sharing some maritime tips? No! This Crisis Management Quotable is all about setting goals! When you run up against a crisis situation, it’s essential to set goals. Would you like to correct already-published stories? Is your focus to reassure and educate stakeholders? Perhaps you simply want the trouble to go away as quietly as possible.
If you don’t set goals, it’s difficult to gauge how well you’re doing, whether (with the exception of the obvious, ie. a scathing new report) a development is helping or hurting your cause, or when it’s safe to ramp down crisis management efforts and begin the after-crisis process.
Know what you want, know where you’re going, and suddenly you’ll discover that favorable wind isn’t too hard to find.
The BCM Blogging Team
https://www.bernsteincrisismanagement.com