Harry Reid Inserts Foot in Mouth, Flunks Crisis Management

Jonathan Bernstein crisis communications, crisis management, Crisis Prevention, crisis public relations, Crisis Response, Erik Bernstein, internet reputation management, Jonathan Bernstein, online crisis management, online reputation management, political crisis management, PR, public relations, public speaking, reputation management Leave a Comment

Insensitive remarks and a flop of an apology

Senate Majority Leader Harry Reid (D-Nevada) is no stranger to criticism regarding public comments, especially when it comes to race, and he’s getting another lesson in why you should watch what you say after dropping a couple of doozies at the Asian Chamber of Commerce in Las Vegas.

Here’s footage of the incident, uploaded to YouTube by conservative activist group America Rising:

Senator Reid was quoted by multiple publications as issuing an underwhelming statement saying simply, “My comments were in extremely poor taste and I apologize. Sometimes I say the wrong thing.”

Failing to step up to the plate for crisis management by appearing competent and compassionate in his apology left Reid’s apology ringing hollow, and he’s taken an absolute beating from the public and media as a result.

Lesson – watch what you say! When speaking in public consider your audience in advance, and take those extra pauses before letting anything fly “off the cuff”, you’ll save yourself a lot of trouble.

The BCM Blogging Team


Leave a Reply